Applica Corp Case Study
How Applica Corp reduced technical interview time from 72 hours to less than 24
How Applica Corp reduced technical interview time from 72 hours to less than 24 — without relying on engineers' availability
By integrating Meet Xara early in their process, Applica Corp streamlined technical evaluations, improved candidate experience, and unlocked a scalable hiring model.
About Applica Corp
Applica Corp is a leading software development company with delivery centers across the Americas (USA, Panama, Chile, Colombia, Ecuador, Dominican Republic, Argentina, and Uruguay). They specialize in building high-performance software solutions for enterprises across Finance, Education, Healthcare, and Technology sectors, delivering tailored digital solutions that drive innovation and global impact.
Context
As a rapidly growing technology company with nearshore teams across multiple countries, Applica Corp regularly hires across a wide range of technical roles — from backend engineers to data scientists — often working with distributed teams and international candidates. Their Talent Acquisition team needed a way to scale hiring without overloading their engineering team or slowing down the process.
The Challenge
Before Meet Xara, technical interviews were one of the biggest bottlenecks.
- •Coordinating interviews required multiple back-and-forth emails
- •Engineers had limited availability due to project commitments
- •Hiring timelines were heavily dependent on schedules
- •Technical evaluations could take 48–72 hours to schedule
- •The process didn't scale with hiring demand
- •Engineering time was constantly interrupted
"There was a lot of back and forth… a lot of time lost that didn't add value."
The Solution
Applica Corp integrated Meet Xara right after the initial Talent screening.
"Now it doesn't depend on third parties — it depends on the candidate."
The Impact
3–4x faster evaluations
Before: 48–72 hours | Now: 12–24 hours
Less operational burden
No more coordination chaos. Reduced reliance on engineers' time. 'It frees up a lot of mental load from logistics.'
Better use of technical teams
Engineers now focus on decision-making, not interviews
Expanded hiring capabilities
Ability to evaluate candidates globally. No dependency on language or time zones. 'It allowed us to hire people in Europe from LATAM.'
Evaluate any tech stack
No need for internal expertise in every technology. 'If we don't have the expertise internally, Xara can do it.'
Reusable talent pipeline
Previously evaluated candidates can be reused instantly. 'Give me the top 3 — I already have them mapped. Done.'
Improved candidate experience
Faster, smoother, more professional process. 'Everything feels more professional and organized.'
Strong ROI
Eliminates hidden costs: engineering time, coordination overhead, training. 'The value we get is fully aligned with the cost.'
The Result
Manual, slow, and dependent on engineers
Fast, scalable, and independent
"It was a before and after. It saves us constantly. I don't want to go back to calendars… it wouldn't be good for my mental health."
"It was a before and after. It saves us constantly. I don't want to go back to calendars… it wouldn't be good for my mental health."
Want to remove bottlenecks from your technical hiring process?
See how Meet Xara can help your team scale faster — without overloading your engineers.